Shmueli Ungar was already known as a vibrant and talented singer but launching ShmueliCast meant introducing a whole new side of him to the community. The challenge was to create a brand that captured his bold and jolly personality while helping audiences embrace him as a podcast host.
We took a unique approach by making Shmueli himself the logo—his face full of life became the centerpiece of the brand. We also came up with the name ShmueliCast, a playful and memorable identity that perfectly reflects his energy. This vibrant identity instantly resonated with people of all ages, making ShmueliCast unforgettable. Today it’s the biggest podcast in the community. As Shmueli proudly shares, he credits its success to the powerful brand identity that helped him connect with his audience in a whole new way.
